Do you care?
If yes, how much?
If not, why not?
And, what are you going to do about it?
In the end, that’s what it comes down to.
The interesting part is finding those who care about similar things, values, ideas, causes. You start with those – and then, maybe if you care enough to try to shift others, you go on the expedition to try influencing those who don’t care.
Heroes, rebels, misfits, contrarian innovators and all those who are bold enough to try and fight trying (or often try fighting) are the ones with the fire in the belly – who care enough to change the status quo. And where would the world be without them?
“The epic battle of our generation is between the status quo of mass and the never ceasing tide of weird,” wrote Seth Godin in We Are All Weird.
So, here’s to all of those who care enough to do something about it. Do you?