Guy Kawasaki needs no introduction.
His latest book, “Enchantment” explains when and why enchantment is necessary, and describes its three pillars: likability, trustworthiness, and a great cause.
His visual note of a speech he gave at the South by Southwest conference is here. So, just let yourself free to be wooed.

What interests me is helping sharp, intelligently curious people overcome barriers that may be keeping them from achieving more. Passion and boldness can make the art and science of leading easier to navigate. So, have fire; feel with your brain; don't be afraid.
