Enchanting Learning

Guy Kawasaki needs no introduction.

His latest book, “Enchantment” explains when and why enchantment is necessary, and describes its three pillars: likability, trustworthiness, and a great cause.

His visual note of a speech he gave at the South by Southwest conference is here. So, just let yourself free to be wooed.

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About Leda Karabela

What interests me is helping sharp, intelligently curious people overcome barriers that may be keeping them from achieving more.

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