Why Not?

>Decisions imply consequences. Consequencies imply risks. Risks imply possibilities of loss. Does this mean that the fear of losing – however we perceive loss – will prevent us from the possibility of gaining? And what happens when you do nothing? At best, nothing will change. And if you are relatively content with the present state, you might be OK not reacting to time and the ever changing environment. However, if you are at least slightly dissatisfied with your present, it is highly unlikely that “deus ex machina” will intervene.

Institutional Yes: The HBR Interview with Jeff Bezos – Harvard Business Publishing: “.’ If Amazon has made strategic mistakes, Bezos says, they have been errors of omission. So when something seems like an opportunity, Bezos asks the question, ‘Why not?’ which leads to maximizing the number of experiments companywide: ‘People say, ‘We’re going to do this. We’re going to figure out a way.” That’s the institutional yes.”